Location-based marketing is a type of marketing that uses a person’s location to display relevant advertisements or content to them. This includes strategies such as geolocation marketing and geofencing, which use technologies like GPS to target customers within a certain geographical area. This allows businesses to tailor their advertising based on the specific needs and preferences of customers in different locations.
Geofencing is a location-based marketing tactic that uses GPS technology to create a virtual boundary around a particular area, often called a geofence. When a device like a smartphone enters or exits this area, it triggers an action, such as displaying a notification or ad. This can be especially useful for businesses looking to target customers within a specific geographical area.
Setting up geofencing involves defining a virtual boundary or “geofence” around a specific geographical area using GPS coordinates. This is done using a platform that provides geofencing services. Once your geofence is set up, we can then create rules or triggers that determine what happens when a device enters or exits this area, such as sending a targeted ad or notification.
The accuracy of geofencing largely depends on the location settings of the user’s device. With high accuracy settings and a strong signal, geofencing can be quite precise, potentially down to a few meters. However, the exact accuracy may vary depending on factors such as the user’s device settings, type of internet connection, and urban density. Even so, geofencing remains an effective tool for location-based marketing strategies due to its ability to target specific geographical areas.
Retargeting, also known as remarketing, is a form of online advertising that targets users who have previously visited your website or engaged with your brand in some way. The goal is to encourage these users to return to your site and complete a desired action, such as making a purchase or filling out a form.
An example of retargeted advertising could be when a customer visits an online store and looks at a specific product, but leaves without making a purchase. Later, when they’re browsing other websites or social media, they might see an ad for the same product they were looking at earlier. This is retargeting in action!
IP targeting is a method used in digital advertising to serve ads to specific households or businesses based on their Internet Protocol (IP) addresses. This form of advertising allows businesses to deliver highly targeted and personalized ads, enhancing the overall effectiveness of their marketing campaigns.
Addressable advertising is a marketing strategy that uses first, second, and third-party data to precisely target ads to specific audiences. Whether it’s based on demographics, viewing habits, or personal interests, addressable advertising allows marketers to serve the right ad to the right person at the right time.
Addressable TV is a form of advertising that allows advertisers to serve different ads to different households while they’re watching the same program. With addressable TV, advertisers can segment their audiences and deliver more relevant and personalized ads, greatly improving the efficiency and effectiveness of their campaigns.
Keyword contextual targeting is an advertising strategy where your ads are placed on web pages that contain specific keywords related to your product or service. The aim is to reach consumers who are reading content that is directly related to what you’re offering, making your ads more relevant and effective.
Search retargeting, and site retargeting are both effective ways to re-engage with potential customers, but they target different audiences. Search retargeting targets new users who have searched for keywords related to your product or service, but have not visited your site. On the other hand, site retargeting targets users who have already visited your site, with the aim of bringing them back to complete a purchase or other action.